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"Made in China" is undergoing a "quality revolution"

The executive meeting of the State Council, held on August 24, had only one topic at its core: to promote the improvement of consumer goods standards and quality, and to increase the effective supply of "Made in China" to meet the demand for consumption upgrading. This shows the weight of the matter.

Premier Li Keqiang has been focusing on promoting "Made in China" to complete a "quality revolution", upgrading China's economy and moving China's economy towards the medium-high end. Earlier on April 6, the State Council's General Council decided to implement the "Equipment Manufacturing Industry Standardization and Quality Improvement Plan", leading the "Made in China" upgrade. The key areas identified are robotics, advanced rail transit equipment, agricultural machinery, high-performance medical equipment and so on. The logic can be understood as "homeopathy", that is, starting with equipment, to solve the problem of "what to build with".

The logic of the general Meeting can be understood as "force", that is, from the end of consumer goods, to solve the "why" problem. Why? Consumer goods are, of course, fundamentally made to meet the needs of consumers. At the present stage of China's development, a considerable number of middle-income groups have emerged, whose consumer demand has risen from the simple stage of food and clothing in the past to the current stage of pursuing quality. In order to produce a large number of products that consumers are willing to buy and accept, the whole manufacturing industry is bound to follow suit. This is called "forcing" -- forcing the manufacturing industry to transform and upgrade with the improvement of consumer goods standards and quality.

"Homeopathy" and "counterforce" both mean that "Made in China" needs to complete a "quality revolution". "MadeinChina", or "MadeinChina", can no longer be a synonym for low - to mid-range and cheap. "Made in China" has never rejected or given up the "lofty".

In historical context, at the beginning of the reform and opening up in the 1980s, a large number of foreign consumer goods entered the Chinese market, from watches and home appliances to cars. It is in this "open eyes to see the world", after arduous experience, domestic goods gradually realized import substitution, occupied most of the domestic market, and began to sell globally. However, as mentioned above, China is now entering a new stage of development, more and more consumers have higher demand, and many of the quality of domestic products have not kept pace. At the same time, in product innovation, domestic goods are also more lackluster. It is not surprising, then, that a lot of consumer goods are imported and that as much as 1.5 trillion yuan a year is spent overseas.

Obviously, not comprehensively improving the standards and quality of consumer goods, on the one hand, will reduce consumer trust, directly affect the domestic consumer market; On the other hand, it will also weaken the international competitiveness of Chinese products and affect the export trade. The prime minister even described the situation as "urgent".

To this end, the Premier took promoting "Made in China" to complete a "quality revolution" as a main line, running through almost every aspect of economic work. The Wednesday presided only arrange such an issue that closely around the consumption demand, food, daily life is closely linked with the masses, household appliances, consumer electronics, decoration, clothing, cosmetics and daily-use chemicals, women's and children's elderly and the disabled supplies, stationery and sports leisure products such as general consumer products, achieve quality improvement. Combined with the regular meeting held on April 6, the puzzle of "Made in China" is more complete, with sophisticated equipment manufacturing and daily consumer goods close to people's livelihood. As the Premier pointed out earlier, the "Made in China 2025" strategy must not only focus on equipment, but also on upgrading the whole industrial chain.

What is the ultimate basis for the "made in China" quality revolution? There is no doubt that it is the spirit of entrepreneurship and craftsmanship that Premier Li Keqiang has emphasized time and again. With the former, there is the continuous innovation of the system; Only with the latter can the products keep improving.

(Source: Gov.cn)

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